Think Like Frank Underwood

Frank Underwood is a a perfect example of the modern Machiavellian. The term Machiavellian arose after the publication of The Prince in 1512. The Prince (Il Principe) was a political treatise by Italian diplomat Niccolò Machiavelli and is undoubtedly his most famous work. A Machiavellian is someone who values political expediency over morals and is willing to use deceit and fear

Differentiating Yourself When You Sell The Same Product As Everyone Else

As a former Maplin employee, there was one problem the web team came up against over and over – how do we differentiate ourselves when we sell the same products as our competitors? It’s a very tricky question and is often answered with: provide exceptional service and offer a personal touch. Both of these are good principles

What Is Your Blog About?

Every so often I get the urge to rewrite the About section of the blog and each time I struggle with answering the same question: what is my blog about? I think, as is the case for a lot of blogs, mine lacks focus. I initially started the blog to write about marketing. I was taking a

How to Think Like Harvey Specter

If you’ve seen Suits, then you know why I’ve chosen to focus on Harvey Specter over Mike Ross. As incredible as Mike Ross’s photographic memory is, it’s not something that can be learned, you’re just born with it. Harvey Specter on the other hand has a whole bunch of skills and traits which can be

Web Development for Marketers: What Do You Need to Know?

A trend has arisen in the past 5 years, but has become increasing prevalent in the past 12 months of job descriptions for marketers and ecommerce managers including requirements to have working knowledge of HTML, CSS and JavaScript (Photoshop is cropping up regularly too). Many marketers work primarily online and so an understanding and limitation of the fundamentals

7 Ecommerce Design Trends for Summer 2014

Web design is ever evolving and trend can rise and fall in a matter of months especially when conversion optimisation comes into play. The following trends have all been around for a little while but are being adapted into an increasing number of websites: Flat UI – iOS 7 and Windows 8 are credited with

First-Time Uncle: I’m an uncle, now what?

This post is slightly different to my usual, but a topic I’m definitely excited about. As of 4 days ago (06/02/2014) I am an uncle and at 24 and with no kids of my own yet being a first-time uncle is a bit of an odd situation. If you’re in the same situation as me

Guest Blogging for SEO: The Future

Two quite important developments occurred in the past few days in the SEO industry. The first was when Matt Cutts of Google’s webspam team explained that guest posting as a link-building strategy is dead. He went on to explain that while this shouldn’t impact multi-author or high-authority sites, there would be action taken by Google

eCommerce Trends 2014

Every year a new trend sweeps through the online retail sector. Unlike fashion these trends don’t recede to be replaced by the next big thing, each trend becomes a permanent part of the eCommerce experience. As with most ideas, eCommerce trends reach a tipping at around 10-15% adoption. After this point the trend is viewed

Ignore Your Weaknesses…Really?

Right from when you first sit down at your interview, there’ll be a bit of focus on your weaknesses. The question “what are some of your weaknesses?” comes up almost every time. The question provides you with an opportunity to demonstrate how you compensate for your weaknesses, but ultimately your potential employers want to know