How to Think Like Harvey Specter

If you’ve seen Suits, then you know why I’ve chosen to focus on Harvey Specter over Mike Ross. As incredible as Mike Ross’s photographic memory is, it’s not something that can be learned, you’re just born with it. Harvey Specter on the other hand has a whole bunch of skills and traits which can be

Coding for Marketers: What Do You Need to Know?

A trend has arisen in the past 5 years, but has become increasing prevalent in the past 12 months of job descriptions for marketers and ecommerce managers including requirements to have working knowledge of HTML, CSS and JavaScript (Photoshop is cropping up regularly too). Many marketers work primarily online and so an understanding and limitation of the fundamentals

7 Ecommerce Design Trends for Summer 2014

Web design is ever evolving and trend can rise and fall in a matter of months especially when conversion optimisation comes into play. The following trends have all been around for a little while but are being adapted into an increasing number of websites: Flat UI – iOS 7 and Windows 8 are credited with

First-Time Uncle: I’m an uncle, now what?

This post is slightly different to my usual, but a topic I’m definitely excited about. As of 4 days ago (06/02/2014) I am an uncle and at 24 and with no kids of my own yet being a first-time uncle is a bit of an odd situation. If you’re in the same situation as me

Guest Blogging for SEO: The Future

Two quite important developments occurred in the past few days in the SEO industry. The first was when Matt Cutts of Google’s webspam team explained that guest posting as a link-building strategy is dead. He went on to explain that while this shouldn’t impact multi-author or high-authority sites, there would be action taken by Google

eCommerce Trends 2014

Every year a new trend sweeps through the online retail sector. Unlike fashion these trends don’t recede to be replaced by the next big thing, each trend becomes a permanent part of the eCommerce experience. As with most ideas, eCommerce trends reach a tipping at around 10-15% adoption. After this point the trend is viewed

Ignore Your Weaknesses…Really?

Right from when you first sit down at your interview, there’ll be a bit of focus on your weaknesses. The question “what are some of your weaknesses?” comes up almost every time. The question provides you with an opportunity to demonstrate how you compensate for your weaknesses, but ultimately your potential employers want to know

5 Rules for Competing with Big Businesses

One of the biggest barriers for most entrepreneurs looking to set up an ecommerce store is that there’s nearly always someone else, someone bigger, doing the same thing. They sell lots of products, so they can place orders for higher quantities with suppliers, meaning that they can get much lower buying prices than your smaller

The Minimum Effective Dose (MED)

The Minimum Effective Dose (MED) is the smallest effective does or amount of effort that will lead to the desired result. Here is the explanation given by Tim Ferriss in his book on meta-learning, The 4-Hour Chef: Anything beyond the MED is wasteful. To boil water, the MED is 212°F (100°C) at standard air pressure.

Introducing 3D Printers to the UK High Street

From September 2012 – January 2014, I worked at Maplin Electronics, a large UK electronics retailer as Assistant Online Commercial Manager. Essentially my rolewais to identify and develop market opportunities and help manage marketplaces, online projects and product launches from inception to completion. While this post is about my experiences at work, it is in