Dreamspear is a blog dedicated to exploring marketing and productivity and encouraging readers to look at life in a different way.
How to Think Like Sherlock Holmes My first real introduction the famous consulting detective, Sherlock Holmes, was in English class at the age of 15 with Sir Arthur Conan Doyle’s The Speckled Band. This was followed quickly by The Adventure of the Yellow Face and A Case of Identity. I was one of the few who were completely enthralled with [...]
Ever read a company website where is states that their mission is to “improve our core competencies and disseminate best practice”? Does that mean anything to you? I doubt it. Why say “A substantial increase in revenue” when you mean “Earn more money”? Corporate and academic speak is a pet hate of mine. I’m sorry [...]
Would you like to work from a beach in Mexico, without anyone knowing you were anywhere but the office? Wouldn’t it be nice to be sipping raki in Turkey while you’re completing a project for your clients? Well, thanks to people like Tim Ferriss, freelancers and other telecommuters are to opening themselves up to the possibilities [...]
Each career path has a set of qualities that most of its successful workers seem to possess. For copywriting, the work can be easy one day and take 3 hours to write 10 words the next. The 7 qualities listed below are the ones I feel that will contribute most to success as a copywriter. [...]
AIDA has been the standard model for advertising for years. Almost every advertiser/marketer has follows the AIDA model before. AIDA stands for Attention, Interest, Desire and Action. But is this tried and tested model out-dated? Actually no; but there IS something missing. Between Desire and Action, there is CONVICTION and after Action, there is SATISFACTION. [...]
One of the oldest Psychological debates is the Nature vs. Nurture question, are we born with certain behaviours and personalities or do we develop them as we grow, influenced by our upbringing and environment. Intelligence, like confidence is something we all wish we had a little more of, but is there a limit to how [...]
If you were born in the mid-80s to mid-90s (like me), you probably view the classic Disney films as the high watermark of all human achievement (film-wise). There is a reason for this, aside from the great music and the extremely predictable storylines, each of the films does teach us a HUGE lesson. The Lion King [...]
One of the most important theories you will ever learn is the 80/20 rule (aka the Pareto Principle the law of the vital few, and the principle of factor sparsity) Vilfredo Pareto (Italian economist) observed that 80% of the wealth was owned by 20% of the population. He found a further emergence of the pattern when [...]
Sometimes we all just need to have a bit of a think, about big things, little things and all the things in between. Self-reflection isn’t everyone’s favourite activity, but it is sometimes needed to make sure we stay aware of what’s going on in our heads (and our lives). The process of self-reflection can help [...]
